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Search Engine Marketing

Search engine marketing definition: Marketing to internet users through natural search engine result page listings and paid advertising placement.

Search engine marketing is a multi-billion industry spearheaded by Google, Bing, and Yahoo that is often broken down to two segments - free (organic) and paid (inorganic) search. Free search engine marketing, or search engine optimization (SEO), uses on-page and off-page strategies to help search engines better understand the relative importance of a website's pages. Search engine advertising, of pay per click (PPC) advertising, are advertising platforms search engines provide to advertisers to place their ads. Due to the growing demand and complex nature of "search," as search engine marketing firms would like to say, it's often hard to determine good SEO/PPC experts from bad SEO/PPC snake oil salesmen. Search engine marketing services from Word Stream offer three core benefits for your business:

 

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